THINK worked on-premises for the duration of the project along side developers from Greener Pastures and a dedicated team from BroBizz. This arrangement enabled the team to make the most of an agile environment, where continuous improvements could be made with every sprint. For Brobizz, it was an entirely new way of working.
Together with BroBizz and Greener Pastures, THINK designed an app that focuses on three primary challenges: improved login flow, clear usage overview, and easy to access partner offerings. The login flow was redesigned to be both simple and intiutive, making it easier for customers to log in. Once logged in, the device status could be updated in realtime, letting the customer know if their Brobizz device was still active.
The app was also designed to provide customers with a clear usage overview, allowing them to keep track of both payments and trips. In addition, if a single household owns more than one BroBizz device, usage is tracked and presented individually.
Special attention was given to providing an easy to access overview of where the BroBizz can be used. Each partner offering is represented with iconography and photos that remain consistent throughout, so that customers maintain a clear interaction with the offer throughout their trip and payment history.
This project is an integral part of Brobizz' future vision, which includes creating a strong digital presence. That's why after Easter this year, the app will also support PayByPlate - making it a remote control for transponder-free payment for customers travelling over the Great Belt Bridge.
