In mid-2017, THINK began a collaboration with Djøfbladet, a magazine distributed monthly to Djøf members. Although it is a subdivision of Djøf, it has its own brand, design guide and goals. Djøfbladet worked with THINK to develop a new design direction aimed at creating a reading experience that was on the one hand inspiring in its presentation of large portrait articles and on the other, mobile friendly for easy reading on the go.
The project was kick-started with a research phase that focused on identifying trends and success factors among news media and communication fields. What worked and what didn't? These findings where then integrated into a workshop, where initial concept sketches could be generated and content modules began to take shape. All project participants took an active role in the workshop, either sketching, clarifying functionality, or providing background input. This method of co-creation ensured that all participants had contributed to the final product and were therefore motivated to help the project succeed.
The UX and design processes took place simultaneously to ensure both coherence and mututal sparring. During the design process, we conducted prototype testing with Djøf members, the findings from which were fed directly into the design. The concept remained therefore changeable throughout the process. The UX and design concepts were also developed in close collaboration with THINK's frontend developer as well as developers from Djøf.