Contentwise, the Danish and Swedish sites (Q8.dk and OKQ8.se) had begun to diverge over time – so much so that it seemed like a monumental task to bring the two sites back into alignment. There was still the running of daily business to take care of and changing the layout or structure would require more resources than were available.
THINK, in close collaboration with the developers at Kraftvaerk, initiated, therefore a more pragmatic, one-piece-at-a-time approach to overhauling the website. Every time we remake a section of the website, we do so with shared templates – which are implemented in both countries and used in the same way.
At the core of this process has been a tight team of people from THINK, Kraftwerk and both Q8 Denmark and OKQ8 Sweden. We meet once a month, mostly in Sweden, to discuss, prioritise and evaluate ongoing and future projects. This has been a huge success and has contributed to bringing the Danish and Swedish divisions closer together.
Q8.dk and OKQ8.se are now reaping the benefits of using shared modules. When one area is reworked, the project load is shared and the results take effect in both countries at the same time. The editors (both Danish and Swedish) enjoy more flexibility, are able to react more quickly to seasonal changes and campaigns, and can conduct tests with much greater ease.