The pension and insurance industry is undergoing considerable change these days:
- Customers are becoming more disloyal and cost driven.
- Service is becoming a commodity.
- The traditional business model is being challenged by new, innovative players offering digitally driven solutions at a much cheaper price. Going digital means that they are free to innovate without the hindrance of heavy organizational systems.
Topdanmark knew this. To reclaim their position as Denmark’s leading provider of pension and insurances they worked closely with THINK to rework their digital services. In 7 months we redesigned Topdanmark’s entire website, including the important online customer services.